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Bitter-free Green Tea Extract in Bakery and Dried Goods

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By: Sean Moloughney

Editor, Nutraceuticals World

Maxx Performance, Roanoke, VA, through its unique microencapsulation system, has created a way for bitter free green tea extract to be added to bakery and other dried goods, without compromising flavor. The company provides scientists, formulators and companies with this technology and has seen a rise in green tea extract inclusion in finished goods. By coating the green tea extract with a tasteless, thin film of vegetable food grade material it eliminates the bitter taste of the extract naturally. Maxx Performance predicts that weight management consumers who are currently taking green tea extract in mix-ins, drinks, or in cereals may opt to start consuming the extract in breads, brownies, cupcakes, scones, cookies, or muffins.
The company’s ingredient is comprised of 46% Epigallocatechin gallate (EGCG), the most abundant catechin in tea, 82% catechins, and 98% total polyphenols. It also contains between 2-3% caffeine.
For further information: www.maxxperform.com

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